Fiesta Macumba – Privacy Statement

  1. Introduction

This privacy statement was last updated on 01-07-2019.

Fiesta Macumba is a brand and trade name of Macu Events BV. Our full company information can be found here.

With this privacy statement we want to clarify what personal data we collect and how we use it, how we protect it and what rights you have to manage your personal data and protect your privacy. 

  1. When does this privacy statement apply?

This privacy statement applies to the processing of personal data of our customers, website visitors, business partners and other persons.  This privacy statement does not apply to the processing of personal data of employees of Fiesta Macumba.

    1. What are personal data?

For Fiesta Macumba, personal data is all information that relates to you and with which you are personally identifiable, directly or indirectly, alone or in combination with other data that we have.

    1. What categories of personal data do we collect?

We collect your personal data from different sources, for example when you buy a ticket from us, sign up for our newsletter or visit our websites.

  • Name, contact details and other identification data

When you buy tickets, contact us or a venue partner, we can process the following information: your name, title, age, contact information, which can comprise of: address, phone number, social media accounts and email address.

  • Your personal account or login data 

When you create a personal account to buy something from our web shop, we may store the login details, name and other information that you fill in on your personal account, the registration form or information we collect from your device. 

  • Information about your visits to our websites

When you visit our websites, we may store your IP address, browser type, operating system, referral website and browser behaviour. With your consent, we may also be able to access certain data stored on your mobile device, such as location data.

  • Your communication with us

When you send us an e-mail via the website or with communicate with us online or via social media chat, we store your communication with us.

  • Social media information

Depending on your settings in social media channels, we may receive information from these platforms. For example, when you sign in to Fiesta Macumba with a social media account, we could receive your social media profile, including your contact details, interests and contacts. For more information, go to the website of that social media platform and check the privacy policy.

  • Information you share with us willingly

You can choose to share information with us, for example when you leave a comment for us on social media or participate in a promotion.

We also collect personal data through cookies and similar technologies. Cookies are small files or pieces of code that are stored on your device that store and retrieve information about your visit to this website; for example, how you arrived on our website, date and time of the visit, location information, IP addresses, how you navigate through the website and what information you found interesting.

More information about how we use cookies can be found in our Cookie Statement.

  1. Who is responsible for your personal data?

Fiesta Macumba is responsible for the processing of all personal data in this privacy statement. We can share your personal data with third parties, but if we do so we will continue to be responsible, unless your personal data are required to be shared as a result of a court order or when Fiesta Macumba is under a legal obligation to share this information.

  1. why do We use your personal data and how do we collect it?

We may use your data for various reasons (purposes). For example, data you explicitly provide to us, but also data that we have collected ourselves (e.g. about your website visit). Some of the information we collect is required by law or for other reasons necessary for the delivery of our services or products. We collect some data on the basis of your consent. If you do not allow us to collect the data we ask for, we may not be able to provide our services properly.

    1. For the delivery of our services (your tickets) and products

The main reason why we collect, use, store and disclose personal data is to provide the services and products you purchase from us. These are data that relate directly to the events we organize. We need these for:

  • delivery of your tickets and/or associated services (such as a receipt), including providing access to the event locations;
  • Confirming your presence at an event;
  • Send information about the event location, service emails or messages after your visit to the event;
  • Help with online purchases and the provision of online services;
  • Communication with you (e.g. information about the event, answers to questions and complaints);
  • Statistical research;
  • response to complaints.

On what grounds do we process your personal data when we provide services?

If you have purchased tickets (or services) from a venue partner, we use personal data for the performance of the agreement you have with Fiesta Macumba for sending the tickets, answering questions and to serve you to the best of our abilities.

    1. To send our newsletter

When you sign up for our newsletter or when you have purchased a ticket for one of our events or other services, we regularly send you the latest news about Fiesta Macumba that may be relevant to you. We can keep you informed via email or our social media channels. You always have the right to unsubscribe via the 'unsubscribe' button in each newsletter.  

On what grounds do we process your personal data when we send you our newsletter?

Based on your consent if you have subscribed to our newsletter. Based on our legitimate interest to communicate with existing customers about future events and to improve our services and communication with customers as well as to personalise, help gain a better understanding of the direct interaction with our customers and to measure the effectiveness of our promotional campaigns or advertisements.

    1. To send personal marketing messages

When you visit our website, apply to the newsletter or share your contact details with us, we can approach you with direct marketing, for example via e-mails, social media or phone calls. If this is required by law, we will ask you for your consent to send personalised direct marketing.

The messages you receive are personalised and adapted to your preferences and interests. We use analytics tools for such personalised messages. These tools process your personal data, are shared with marketing segments to determine what kind of messages and what offers you receive from us. 

In addition, we occasionally do market research (for example, we ask you to participate in a survey) to hear what your experience was and find out how to improve your experience with Fiesta Macumba, including sending you personalised messages.

On what grounds do we process your personal data when we send you personalised marketing messages?

Based on our legitimate interest to send you relevant information about our events or promotions and news about Fiesta Macumba that may be of interest to you.

    1. To combine and analyse your data

We use your personal data to create a profile based on the data we have from you. This is stored and processed in a central marketing database. This is necessary to ensure that we are retain your data in one place. We create your profile based on your preferences to provide you with the most personal experience possible, for sending personalised marketing messages and newsletters and for market research. Below you can find more information on how we use your personal data for these purposes.

The way in which you and other customers have contact through all the channels described above (i.e. our website, social media and marketing messages we send you) and the information we collect in that respect from all these channels, provides us valuable information about your interests and those of our customers in general. With your consent, we may combine the collected information with information that we legitimately obtain from third parties.  

On what grounds do we process your personal data when we combine and analyse data?

Based on your consent if this is mandatory, for example when we combine third-party databases with ours. We also process this personal data on the basis of our legitimate interest to modify, improve, personalize, as well as to better understand how people contact us directly and to measure the effectiveness of promotional campaigns or ads.

    1. To develop and improve our services and products

We use collected personal data to analyse customer behaviour and to adapt services (events) and products accordingly. This means that we check how often you read our newsletters, how often you visit our website, on which pages you click and what things you buy through our website, in order to gain insight into what products and services you prefer.  We also process your personal data to make analyses.

We also monitor customer satisfaction through surveys.  We use your answers to these surveys for quality assessment and to improve your customer experience.

With this information we can make our events, websites, promotions and newsletters more relevant and attractive to our customers.  

For what purpose do we process your personal data?

On the grounds of our legitimate interest, including to improve, adapt or personalize our services and communication with customers, but also to better understand the direct interaction between customers and Fiesta Macumba (via our communications or websites), or to measure the effectiveness of promotional campaigns.

    1. To comply with laws and regulations

In some cases, Fiesta Macumba processes your personal data to comply with laws and regulations.  This may be for example for tax or other business obligations that are laid down in law or in regulations. In order to comply with this, it may be necessary to share your personal data with public authorities.

For what purpose do we process your personal data?

On the grounds of a legal obligation to provide data.

    1. If you are looking for a direct contact with Fiesta Macumba

When you contact our customer service (or vice versa), we use personal information such as your order details and contact history to process your request and provide you with the best possible service. We process your personal data in this way when it is necessary for the performance of a contract or to comply with a legal obligation. 

    1. When you engage in a business relationship with us

You may be giving personal information to Fiesta Macumba for a contract or a business relationship. Hereafter, we explain how we may process this personal data:

For assessing and accepting a business partner

When you contact Fiesta Macumba we process your personal data for acceptance purposes, for example to establish your identity. Fiesta Macumba processes personal data of business partners for administrative reasons such as background checks in publicly available registers such as the Chamber of Commerce or Trade Register.

To enter into and implement agreements with business partners

We process your personal data for administrative reasons such as sending orders, invoices and taking care of payments. We also use your personal data for the delivery or receipt of your and our products and services and the administration thereof. We use personal data for the further execution of our agreement, including customer service.

For account management and marketing

Fiesta Macumba uses the information in our partner files to send you appropriate offers and newsletters, for the provision of services and for account management.  We may also use personal data for market research.

To run our business processes

We process your personal data for our business activities, for example the order administration. Fiesta Macumba also processes your personal data for our internal management. We use different systems for this. We carry out audits and other surveys, implement internal controls, and use lists of suppliers and business partners. We also process personal data for our financial administration, for archiving and insurance purposes, for legal and business advice and for resolving disputes.

  1. Who has access to your personal data?
    1. Access your personal data within Fiesta Macumba

Employees of Fiesta Macumba are only given access to personal data insofar as this is necessary for the agreed purposes and within the framework of their work activities.

    1. Access to your personal data by third parties

Where necessary, we give access to your personal data to the following Parties so that they can offer their products or services to Fiesta Macumba or directly to you:

  • Providers of (online) payment systems and credit card companies, for the execution of payments;
  • IT vendors that host our customer base and our websites, e.g. our email platform or our cloud storage;
  • Parties who provide services for us in the field of ticketing and customer service, listed on the website where you buy the tickets;
  • Parties that support Fiesta Macumba in marketing, such as (online) marketing agencies, mailing companies, research agencies, as well as Google and Facebook;
  • Partners who sell products and services for us, as stated by the party where you order the products and services;
  • Debt collection agencies;
  • Insurance companies or intermediaries;
  • Our financial and legal advisors and our accountants;
  • Public authorities;
  • Other third parties with whom we are legally obliged to share the personal data.

We may also disclose your personal data to other parties outside of Fiesta Macumba when:

  • We are obliged or legally empowered or we have a general duty to do so;
  • You have expressly consented to disclosure or such consent can reasonably be inferred from the circumstances; or
  • We may disclose such information in accordance with applicable privacy laws.

When such third parties are given access, we take the necessary measures (technical and organisational) to ensure that your personal data is processed only when necessary or fits within the consent you have provided. We ensure that third parties only process your personal data in accordance with the law.

    1. Transfer outside the EU

We store and process your personal information within the European Union. Sometimes, we may need to send your personal data to another country that does not offer the same level of data protection to EU standards as the Netherlands where we are located. An example is a Ticket that you buy online for an event in the US. 

In such cases, we ensure that your personal data remains adequately protected. Usually by executing data security checks and drafting contracts with foreign recipients. For further information on the appropriate protective measures, please contact us via the details at the top of this statement.

    1. Use of your personal data by data processors

When a third party processes your personal data for or on behalf of Fiesta Macumba, we conclude a contract with said party containing conditions such as that it processes your personal data only for services rendered to us.

  1. How are your personal data protected?

Fiesta Macumba takes the necessary technical, physical and organisational measures to protect your personal data against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorised disclosure or access, as well as any other forms of unlawful or further processing.  Examples include using password managers & secure cloud providers.

  1. How long do we keep your personal data?

Your personal data will be retained as long as necessary for the purposes of this privacy statement, to the extent necessary for legal obligations and for resolving disputes.

  1. what rights do you have regarding the personal data we use?

You can always send us a request for access, restriction, transfer or deletion of the data that Fiesta Macumba processes, or if you have any questions about the processing of your personal data or want to object to the way Fiesta Macumba handles your personal data. You can send such requests or questions to: stating 'privacy' in the header of your email.

We are committed to working with you to find a reasonable solution to any complaints you have about our processing of your personal data. If you feel that we have not helped you sufficiently and do not meet our privacy obligations, then you have the right to complain to the Dutch Data Protection Authority via this link (note: only in Dutch)